News Summary
Yurbban Hospitality Group has officially expanded its operations to Miami, managing nearly 1,000 hotel rooms, including the newly launched Lennox Hotel Miami Beach. With a 50% revenue increase and plans to manage 10,000 rooms by 2035, Yurbban is committed to growth in South Florida and beyond. The Lennox Hotel features modern amenities and Mediterranean cuisine, enhancing the guest experience and solidifying Yurbban’s position in the competitive market.
Florida – Yurbban Hospitality Group, a prominent hotel management company based in Barcelona, Spain, has officially expanded its operations to Miami, overseeing nearly 1,000 hotel rooms. The group, celebrating a decade of its Yurbban Hotels brand, introduced the Lennox Hotel Miami Beach to its portfolio as part of its commitment to growth and innovation in the hospitality sector.
In 2024, Yurbban Hospitality reported a remarkable 50% increase in revenue, exceeding €40 million, showcasing its vibrant performance in the competitive hotel market. Looking forward, the group’s projected revenues for 2025 are expected to surpass €50 million. With a strategic plan in place, Yurbban aims to manage 10,000 hotel rooms by 2035, significantly increasing its current management of 1,600 rooms.
Not only is Yurbban focusing on the flourishing South Florida market, but it is also planning to extend its footprint further into the Iberian region, the U.S., and into Portugal. This aggressive expansion strategy demonstrates the company’s intent to broaden its influence and enhance its hospitality offerings across diverse markets.
About Lennox Hotel Miami Beach
The newly launched Lennox Hotel Miami Beach features 118 rooms that artfully combine classic Art Deco design with modern amenities, situated conveniently close to the beach and the Miami Beach Convention Center. Among the hotel’s attractions is a stunning Mediterranean-style pool, perfect for relaxation in the warm Florida sun.
In addition to its aesthetic appeal, the Lennox Hotel is home to the Amalia restaurant, which showcases a creative Mediterranean cuisine menu that aims to deliver a unique dining experience to guests. This combination of leisure and innovation positions the hotel to be a favorite among both travelers and locals.
Innovation in Guest Experience
Yurbban Hospitality Group, which already manages five properties in Miami Beach, including the Lennox Hotel, Crest Hotel & Suites, Casa Boutique Hotel, Uma House by Yurbban, and Aqua Hotel, is also introducing the Room 10 concept. This initiative seeks to redefine guest experiences in Yurbban Hotels by offering an array of luxurious amenities. Room 10 incorporates features such as the Coco-Mattress, a Smart Mirror, a La Marzocco Coffee Machine, curated literary selections, and organic beauty products, all designed to enhance the comfort and enjoyment of guests.
Company Background
Founded by Oriol Serra in collaboration with the Sogaman family office, Yurbban Hospitality Group has carved a niche for itself by managing various types of accommodations, including hotels, tourist apartments, and co-living spaces across major Spanish cities, as well as offering co-living properties in Colombia. The company’s focus is on expanding its influence in the lifestyle hospitality segment, utilizing strategic expansions and innovative guest offerings to attract a diverse clientele.
As Yurbban Hospitality Group continues to grow its presence in Miami and beyond, its blend of modern amenities, strategic planning, and commitment to guest satisfaction signals an exciting future for the company in the global hospitality landscape.
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Author: STAFF HERE ORLANDO WRITER
ORLANDO STAFF WRITER The ORLANDO STAFF WRITER represents the experienced team at HEREOrlando.com, your go-to source for actionable local news and information in Orlando, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Orlando International Fringe Theatre Festival, Megacon Orlando, and Central Florida Fair. Our coverage extends to key organizations like the Orlando Economic Partnership and Hispanic Chamber of Commerce Metro Orlando, plus leading businesses in leisure and hospitality that power the local economy such as Walt Disney World Resort, AdventHealth, and Universal Orlando. As part of the broader HERE network, including HEREJacksonville.com, HEREPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
