News Summary
In a bid to revive Canadian tourism, U.S. cities like Orlando, Miami, Palm Springs, and Las Vegas are launching campaigns to attract visitors. With a notable drop in Canadian arrivals, these destinations are promoting winter events and enhancing flight accessibility. Orlando emphasizes its sunny appeal, while Miami showcases its cultural offerings to travel advisors. Palm Springs actively welcomes Canadians, and Las Vegas organizes events in Canada. Despite rising travel costs and political tensions deterring many Canadians, U.S. destinations remain hopeful in regaining this vital tourist segment ahead of the winter season.
Orlando – U.S. cities such as Orlando, Miami, Palm Springs, and Las Vegas are aggressively launching campaigns to attract Canadian travelers as 2025 has seen a decline in their visits. The autumn travel season is approaching, prompting these destinations to act quickly to entice Canadian tourists back with attractive offers and events.
In particular, Orlando is marketing itself as a “sunny theme park wonderland,” promoting the idea that “Winter Doesn’t Exist in Orlando.” Meanwhile, Miami is actively engaging Canadian travel advisors by hosting them to showcase the city’s beaches, nightlife, and rich cultural offerings. Similarly, Palm Springs has installed banners reading “Palm Springs Love Canada” and has initiated communication aimed directly at welcoming Canadian visitors. Las Vegas is taking steps to rekindle interest among Canadians by organizing events in Canada and collaborating with local tour operators.
Canadian tourists have historically played an essential role in the winter economy of U.S. destinations, contributing significantly to hotel occupancy rates, dining experiences, and local attractions. However, recent reports indicate a notable drop in Canadian travel to U.S. destinations this year. The state of Florida, for instance, saw a decrease in Canadian visitors from 739,000 to 640,000, marking a reduction of around 13% in just one year. In Las Vegas, the decline in Canadian arrivals has been reported at approximately 15% for the first half of 2025.
In response, U.S. cities are implementing welcoming strategies, improving flight access, and introducing targeted promotions to regain the trust of Canadian travelers. Palm Springs’ mayor is contributing to these efforts by releasing friendly video messages that focus on making Canadians feel valued and welcomed. The Las Vegas Convention and Visitors Authority has organized events in Vancouver, Canada, attempting to revitalize connections with Canadian tourists and enhance the appeal of Las Vegas as a travel destination.
In conjunction with these initiatives, major airlines are also enhancing access via new flight routes. For instance, Porter Airlines is set to debut flights from Hamilton, Ontario, to both Orlando and Fort Lauderdale starting in December 2025. Fort Lauderdale’s Greater tourism board has emphasized the significance of Canadian travelers, labeling them as “family,” which reinforces the emotional connection that these destinations seek to nurture.
Miami’s campaigns targeting travel advisors are designed to showcase the city’s significant attractions firsthand, encouraging retention of Canadian tourists. Cities like Tampa Bay, St. Pete–Clearwater, and Sarasota are also ramping up marketing efforts to cater specifically to Canadian winter travelers, signaling a broader trend across U.S. cities.
To offset dropping traveler numbers, Canadian-marketing budgets are on the rise across various destinations. Analysts suggest that the decline in Canadian visitors may be attributed to several factors, including rising travel costs, a weaker Canadian dollar, political tensions, and the growing allure of alternative vacation spots such as Mexico and the Caribbean. Cities like New York are also witnessing a decline, with marketing campaigns such as “I Love NY” specifically aimed at revitalizing interest among Canadian tourists.
Reports indicate that many Canadians are currently avoiding U.S. travel due to disillusionment with political relations and increased costs of travel within the U.S. Despite these challenges, tourism boards remain optimistic, launching robust and aggressive campaigns designed to shift trends and attract visitors before the peak winter season arrives.
The U.S. travel market is noted to be rapidly adjusting, with enhanced discount offers and personalized promotions being introduced to appeal to Canadian snowbirds. Overall, airlines and tourism organizations are focusing on creating clear messages of hospitality and appreciation towards Canadian visitors, aiming to boost winter travel numbers.
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Additional Resources
- Travel and Tour World: Orlando, Miami, Palm Springs, and Las Vegas Join Forces
- Travel and Tour World: Labor Day Travel Boom
- Orlando Sentinel: Fewer Canadians Searching for Homes in Florida
- Miami Herald: Immigration News
- Google Search: US travel market
Author: STAFF HERE ORLANDO WRITER
ORLANDO STAFF WRITER The ORLANDO STAFF WRITER represents the experienced team at HEREOrlando.com, your go-to source for actionable local news and information in Orlando, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Orlando International Fringe Theatre Festival, Megacon Orlando, and Central Florida Fair. Our coverage extends to key organizations like the Orlando Economic Partnership and Hispanic Chamber of Commerce Metro Orlando, plus leading businesses in leisure and hospitality that power the local economy such as Walt Disney World Resort, AdventHealth, and Universal Orlando. As part of the broader HERE network, including HEREJacksonville.com, HEREPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
