News Summary
Universal Orlando is trialing a new service called Universal Express Single Attraction Access, allowing guests to skip lines for one attraction at a time for $25. This service is currently available for select rides during high-traffic periods, intended to enhance guest experience and provide more affordable options compared to the regular Express Pass. The testing aims to assess demand and feasibility, particularly as crowd patterns rise during peak times. User-friendly QR code purchasing is part of this initiative, aligning with industry trends towards customizable theme park experiences.
Orlando, Florida – Universal Orlando is currently testing a new version of its Express Pass service called Universal Express Single Attraction Access, which allows guests to purchase one-time, line-skipping access at selected attractions for a fee of $25 each. This new service is available for “Revenge of the Mummy” at Universal Studios Florida and “Skull Island: Reign of Kong” at Islands of Adventure.
Guests looking to use this new service will pay $25 plus tax, bringing the total cost to approximately $26.62 for either attraction. The testing phase is being conducted during the fall break, a time known for high visitor traffic, making it a strategic period to gauge interest and demand for line-skipping options.
Universal Orlando is experiencing one of its busiest weeks since Easter, with crowd patterns comparable to those at Walt Disney World. However, the testing of this single-use Express Pass option may not yield comprehensive data during the off-season, as guest attendance tends to be lower during such periods.
To utilize the Universal Express Single Attraction Access, guests can easily purchase the pass by scanning a QR code located outside the participating attractions or by navigating to the “Special Offers” section of the Universal Orlando app. This user-friendly process is intended to enhance the guest experience by making it more convenient to skip the lines for select rides.
This new offering is viewed as a potential expansion of Universal’s services based on guest feedback and overall success during the testing phase. Regular Express Pass prices start at $210, making the single attraction option a more affordable alternative for guests who may want to bypass lines without committing to the full day Express Pass.
The implementation of this service aligns with a broader industry trend towards a la carte pricing for theme park experiences, similar to such offerings as Lightning Lane at Walt Disney World. This trend caters to guests who are looking for more flexibility and want to tailor their experience according to their specific needs and budget.
While the test is aimed at attracting guests who might not typically afford the higher Express Pass fees, critics suggest that the selected attractions for this trial, particularly “Skull Island: Reign of Kong,” may not accurately gauge demand for more popular rides within the park. If the test does not generate the expected interest, it could reflect either a low demand for this particular offering or a perception issue regarding its value among potential users.
Universal’s offerings are designed to maximize revenue while balancing the overall guest experience and satisfaction. Future expansions of the Universal Express Single Attraction Access could depend significantly on the results gathered from this testing phase, including guest uptake and the overall effect on park capacity. As Universal continues to assess guest reactions and preferences, it remains to be seen how this new service might evolve and what permanent features could be implemented in the future.
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Additional Resources
- Disney Tourist Blog
- Wikipedia: Universal Orlando Resort
- Attractions Magazine
- Google Search: Universal Orlando Express Pass
- Mickey Visit
- Google Scholar: Universal Express Pass
- WDW News Today
- Encyclopedia Britannica: Theme Park
- Orlando Informer
- Google News: Universal Orlando Express Single Attraction Access
Author: STAFF HERE ORLANDO WRITER
ORLANDO STAFF WRITER The ORLANDO STAFF WRITER represents the experienced team at HEREOrlando.com, your go-to source for actionable local news and information in Orlando, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Orlando International Fringe Theatre Festival, Megacon Orlando, and Central Florida Fair. Our coverage extends to key organizations like the Orlando Economic Partnership and Hispanic Chamber of Commerce Metro Orlando, plus leading businesses in leisure and hospitality that power the local economy such as Walt Disney World Resort, AdventHealth, and Universal Orlando. As part of the broader HERE network, including HEREJacksonville.com, HEREPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
