Melbourne, Florida, September 11, 2025
News Summary
Trader Joe’s has announced the opening of a new store in Melbourne, Florida, at The Avenue Viera shopping center. This will be the seventh Trader Joe’s location in Central Florida, providing residents of Brevard County with a closer grocery shopping option. While construction is expected to start soon based on permit activity, no specific grand opening date has been announced yet. The store will offer a variety of Trader Joe’s popular private-label products and everyday groceries.
Melbourne
Trader Joe’s to open new store in Melbourne, Florida
Trader Joe’s has announced plans to open a new store in Melbourne, Florida, to be located at 2221 Town Center Ave. inside The Avenue Viera shopping center. No specific grand opening date has been released. Building permit activity submitted earlier in 2025 indicates that construction is expected to begin soon and that the company is moving forward with the project.
What this means for Central Florida
The Melbourne location will be the seventh Trader Joe’s in Central Florida, increasing the chain’s presence in the region from six to seven stores. For many residents of Brevard County, the closest existing Trader Joe’s locations are currently in Orlando or Winter Park, so the new store will provide a closer neighborhood grocery option for shoppers in Melbourne and surrounding areas.
Store concept and offerings
Trader Joe’s markets itself as a neighborhood grocery store offering a mix of unique private-label products and everyday essentials. The chain is known for items that have gained wide popularity among shoppers, including Mandarin Orange Chicken, Cold Brew Coffee Concentrate, as well as staples such as milk, eggs, meat, bakery goods, fresh produce, cheeses and fresh flowers. The company emphasizes a curated selection, competitive pricing, and customer service designed to create a convenient, community-oriented shopping experience.
Customer satisfaction and following
Earlier in the year, Trader Joe’s was rated among the most satisfying grocery stores nationwide, tying with another major regional chain in the American Customer Satisfaction Index. The brand also maintains a strong social media presence, with numerous accounts dedicated to highlighting its product offerings and in-store finds. These factors have contributed to steady customer interest whenever the company expands into new markets.
Local interest and timeline
Interest in bringing a Trader Joe’s to Brevard County dates back several years. A grassroots campaign in 2019 helped build local excitement, though early rumors at that time were not confirmed. The current development track includes a building permit application filed with Brevard County earlier in 2025, and permit records and recent updates point to imminent construction activity. Despite these signs of progress, no official opening date has been announced by the company.
Impacts and expectations
Residents can expect the Melbourne store to offer the chain’s characteristic mix of private-label products and everyday groceries, likely including prepared foods, refrigerated and frozen items, produce and bakery goods. The new location is expected to reduce travel time for shoppers who previously drove to Orlando or Winter Park to reach a Trader Joe’s. Local economic effects may include construction activity in the near term and ongoing retail employment and foot traffic once the store opens.
Next steps
Construction is expected to begin soon based on permit activity. The company has not released further details about store layout, hours, or hiring timelines. Residents and local shoppers should watch for updated permit filings or formal announcements from the store’s management for a confirmed opening date and additional operational details.
Frequently Asked Questions
Will Trader Joe’s open in Melbourne?
Yes. Plans are underway for a Trader Joe’s at 2221 Town Center Ave. inside The Avenue Viera shopping center in Melbourne, Florida.
When will the new store open?
No specific grand opening date has been announced. Building permit activity from 2025 indicates construction is expected to start soon.
How many Trader Joe’s locations are in Central Florida?
The Melbourne store will become the seventh Trader Joe’s in Central Florida, increasing the region’s total from six to seven.
What products and services will the new store offer?
The store is expected to offer Trader Joe’s private-label items and everyday grocery essentials, including popular items like Mandarin Orange Chicken, Cold Brew Coffee Concentrate, milk, eggs, meat, bakery goods, fresh produce, cheeses and fresh flowers.
Where are the closest existing Trader Joe’s stores for Brevard County residents?
Many residents currently travel to Trader Joe’s locations in Orlando or Winter Park. The new Melbourne store will be closer for shoppers in Brevard County.
Key Features at a Glance
| Feature | Details | Relative emphasis |
|---|---|---|
| Location | 2221 Town Center Ave., The Avenue Viera, Melbourne | |
| Opening Date | No date announced; permit activity in 2025 | |
| Central Florida Count | Will be the 7th Trader Joe’s in the region | |
| Popular Products | Prepared foods, Cold Brew, produce, bakery, cheese, flowers | |
| Customer Rating | Tied for highest grocery satisfaction in ACSI earlier this year |
Deeper Dive: News & Info About This Topic
HERE Resources
Discovering Melbourne, Florida: A Nature Lover’s Paradise
Trader Joe’s Expands to Daytona Beach with New Store
Trader Joe’s Plans New Store in Brevard County
Additional Resources
- Click Orlando: New Trader Joe’s Coming to Central Florida
- Florida Today: Trader Joe’s Opening in Brevard
- Naples News: Trader Joe’s New Store Locations
- Grocery Dive: Trader Joe’s Store Growth
- Wikipedia: Trader Joe’s
Author: STAFF HERE ORLANDO WRITER
ORLANDO STAFF WRITER The ORLANDO STAFF WRITER represents the experienced team at HEREOrlando.com, your go-to source for actionable local news and information in Orlando, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Orlando International Fringe Theatre Festival, Megacon Orlando, and Central Florida Fair. Our coverage extends to key organizations like the Orlando Economic Partnership and Hispanic Chamber of Commerce Metro Orlando, plus leading businesses in leisure and hospitality that power the local economy such as Walt Disney World Resort, AdventHealth, and Universal Orlando. As part of the broader HERE network, including HEREJacksonville.com, HEREPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
