Starbucks Workers in Oviedo Stage One-Day Strike Over Dress Code Changes

News Summary

Workers at a Starbucks in Oviedo, Florida, launched a one-day strike to protest recent unilateral changes to the company’s dress code. Supported by Starbucks Workers United, the action highlights escalating tensions between employees and management regarding labor negotiations and workplace conditions. Despite some challenges in vesting and compliance with the new dress code, the majority of employees backed the strike, showcasing increasing activism among workers. This incident raises ongoing concerns about labor practices at Starbucks as workers demand better negotiation outcomes and fair wages.

Oviedo, Florida – Workers at a Starbucks location in Oviedo staged a one-day strike on Monday to protest a recent unilateral change to the company’s dress code. This action, supported by Starbucks Workers United, a labor union representing the employees, reflects increasing tensions between staff and company management, particularly regarding labor negotiations and workplace conditions.

The strike garnered support from an overwhelming majority of the Oviedo Starbucks employees, according to union leader Kevin Beljan, who has been a Starbucks employee for over 11 years. The union asserts that under federal labor law, Starbucks must negotiate any changes to the dress code with them, a requirement they believe has been ignored by the company.

The Oviedo Starbucks, located at 305 E. Mitchell Hammock Road, has seen multiple previous strikes, particularly since its unionization in the summer of 2022. Workers have raised concerns over Starbucks’ alleged violations of labor laws, as well as stalled contract discussions that have failed to reach an agreeable outcome regarding pay and other economic proposals.

The controversy surrounding the dress code is heightened by the company’s recent announcement that employees will be required to wear specific clothing aimed at enhancing the customer experience. As part of the new policy, Starbucks is providing employees with two complimentary black T-shirts to meet the new standards. However, many employees reported difficulties accessing these shirts due to stock shortages, with several styles labeled as “sold out.” A Starbucks spokesperson acknowledged that availability issues exist but did not address the legality of the dress code changes.

Despite the strike and surrounding issues, Starbucks Workers United represents less than 5% of the total workforce at Starbucks locations nationwide, indicating a limited impact on the overall operations of the coffee retail giant. The majority of U.S. Starbucks locations have not been affected by the strike, as most remain union-free.

Starbucks, facing ongoing scrutiny since the organizing movement began in 2021, has seen a significant number of workplace changes and emerging labor conflicts. Over 570 Starbucks locations have unionized since then, with 12 new union locations in Florida alone. Disagreements over economic proposals, such as wage increases, have stalled negotiations for an initial union contract, creating discontent among employees.

Concerns about wages are particularly poignant as many baristas at the Oviedo location earn between $15 and $20 an hour, while the living wage for a single adult in the area is approximately $25 an hour. Critics within the union have highlighted the disconnect between Starbucks’ executive pay—such as CEO Brian Niccol’s millions in compensation—and the wages provided to baristas.

The emphasis on dress code changes has drawn ire from workers, some of whom have expressed frustration that management is prioritizing policy changes over resolving fundamental customer service issues, including long wait times and high beverage prices. In response to the new dress code, many baristas have resorted to creative means, such as turning their newly issued shirts inside-out or purchasing alternative attire independently.

Starbucks has faced hundreds of unfair labor practice complaints that include allegations of unlawful firings of union leaders and attempts to intimidate union members. These actions have heightened fears among employees who worry about potential retaliation for their involvement in the labor movement and the strike.

Within Florida, union representation is approximately 5%, which is lower than the national average of less than 10%. Most coffee retailers in the Orlando area, apart from Starbucks, also operate without union representation. In a related context, workers at another Orlando company, Lockheed Martin, represented by the United Auto Workers, have been on strike since May 1, further underscoring a growing climate of labor activism in the region.

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Additional Resources

• Orlando Weekly: Starbucks Workers Walk Off the Job
• Wikipedia: Unionization in the United States
• Orlando Sentinel: Starbucks Baristas Escalate Strike
• Google Search: Starbucks unionization
• Orlando Weekly: Hilton Hotel Workers Picket
• Google Scholar: Starbucks labor laws
• Tallahassee Democrat: Starbucks Union Vote
• Encyclopedia Britannica: Labor Unions