Golfers enjoying the beautiful scenery at Sono Felice Country Club Guam.
Sono Hospitality Group, Korea’s largest hotel and resort company, has acquired the Onward Mangilao and Talofofo Golf Courses in Guam, rebranding them as Sono Felice Country Club Guam. This strategic move aims to enhance golf tourism in Guam, coinciding with the company’s investment in T’Way Air, making it easier for tourists to visit. The goal is to create a premier golf destination, engage with the local community, and cater to the growing interest in golf among Korean tourists.
Big news is breaking for golf lovers and tourists alike! The largest hotel and resort company in Korea, Sono Hospitality Group, has just acquired two golf courses in Guam, marking a significant shift in the island’s tourism landscape. The acquisition aligns perfectly with a growing trend of catering to increased demand in the tourism market, and there’s plenty to look forward to!
Starting from March 1, the Onward Mangilao Golf Course will be rebranded as the Sono Felice Country Club Guam Mangilao. But that’s not where the changes end. The former Onward Talofofo Golf Course is also getting a new identity, transforming into the Sono Felice Country Club Guam Talofofo. Both courses were previously owned by Onward Golf Resort Guam Inc., a Japanese company.
As part of their ambitious plans, Sono Hospitality Group has also acquired a controlling interest in T’Way Air, a low-cost Korean airline. This is a strategic move to strengthen the company’s position in the aviation sector as they look to expand T’Way Air’s operations. They’re aiming to add medium and long-haul routes that would make it even easier for golf enthusiasts to visit Guam and enjoy its fabulous courses.
According to reports, golf is becoming increasingly popular in Korea, and Sono is gearing up to tap into this growing segment of tourism. There are expectations that golf tourism will see a noticeable uptick in Guam, making it a sought-after destination for golfers from abroad.
Frank Cho, who has taken on the role of general manager of the Sono Felice golf clubs in Guam, expressed that engaging with the local community will be a top priority as the transition takes place. This includes a focus on job security for current employees and prioritizing the cleanliness and safety of the courses. With these new improvements, the goal is clear: to create Guam’s ultimate golf destination!
Golfers are already raving about the Mangilao course, which is touted as one of the top 100 golf courses in Asia. With stunning views and a signature par-3 hole that challenges players to drive over water, it offers an experience that golfers won’t easily forget. It’s these unique features that make the course stand out and attract golf lovers from all over.
The acquisition also opens up the possibility of integrating golf packages with T’Way Air flights, which could lead to the development of on-site lodging at the newly branded courses. This move indicates a strategic approach to create a comprehensive experience for visitors, making it more accessible and enjoyable.
In the face of currently lower visitor numbers, Sono Hospitality Group is demonstrating its confidence in the Guam tourism sector by investing significantly in the local golf scene. This acquisition follows a trend where Korean companies are increasingly taking an interest in Guam’s golf sector, as seen with the previous purchase of the Starts Guam Golf Resort by another Korean firm.
While the sale price for these two golf resorts hasn’t been disclosed, the industry buzz is palpable, and golfing aficionados can barely contain their excitement. It’s essential to keep an eye on these developments as they unfold, as the future looks bright for golf in Guam.
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