News Summary
Orlando, Florida, will be the hotspot for the PGA Show, happening from January 20 to 23, 2026, featuring a new section dedicated to racquet sports. With the growing popularity of sports like tennis and pickleball, attendees will explore diverse racquet sports, learn from experts, and witness over 50 leading brands showcasing their innovations. Sponsorships from brands like Adidas and JOOLA further enhance the event, making it a must-attend for industry professionals.
Orlando, Florida Welcomes Exciting New Additions to the PGA Show 2026!
The bustling city of Orlando, Florida, is set to become the center of the sports universe from January 20 to January 23, 2026. The highly anticipated PGA Show, known as the largest global gathering for golf business, is gearing up for a fabulous 2026 edition with some sensational new features! This year, it’s bringing something special to the table — a new section dedicated to Racquet Sports!
The Rise of Racquet Sports
Racquet sports are soaring in popularity, and the PGA Show is embracing this trend with open arms. Did you know that since 2020, tennis participation has skyrocketed by a whopping 33%? And that’s not all! Pickleball, which has taken the world by storm, has seen a fantastic growth of 59% since 2022! This incredible sport now boasts 8.9 million players. If that wasn’t impressive enough, padel has emerged as the world’s fastest-growing sport, with over 25 million players and counting!
What to Expect at the PGA Show 2026
The inclusion of the Racquet Sports category will greatly enhance the PGA Show experience. Expect to see dedicated areas for popular sports like pickleball, tennis, padel, and even squash. This addition gives attendees a fantastic chance to explore the world of racquet sports, learn from industry leaders, and connect with fellow enthusiasts.
At the 2026 PGA Show, participants can look forward to a range of exciting activities, including educational programming, inspiring live demonstrations, and engaging peer-to-peer events that will surely enrich everyone’s experience. Be sure to check out PGAShow.com for registration details tailored specifically for qualified industry professionals.
Top Brands Set to Shine
Over 50 leading racquet sports brands will be present to showcase their latest innovations. Big names like Adidas, Centerline Athletics, Gamma Sports, JOOLA Pickleball, Paddletek, Selkirk, Mizuno, and Vulcan Sporting Goods are all set to unveil their newest products, cutting-edge equipment, stylish apparel, and impressive technology. It’s an unmissable opportunity for enthusiasts to see firsthand the latest trends in the racquet sports scene.
Exciting Sponsorships and Activations
The Racquet Sports experience will feature key sponsors, including Adidas Racquet Sports as the Official Padel Court Sponsor and JOOLA Pickleball stepping up as the Official Pickleball Court Sponsor. SELKIRK is leading the way as the Racquet Sports Presenting Sponsor, while AMET International takes charge as the Racquet Product Zone Sponsor.
Attendees can look forward to featured activations, including dedicated pickleball and padel courts, a star-studded Celebrity Pickleball Pro-Am hosted by the one and only Matt “Pickleball McNasty” Manasse, and a Racquet Education Stage filled with informative sessions. Plus, don’t miss the Emerging Brands Pavilion, the Racquet Product Zone & Café, where networking and fun go hand in hand.
Mark Your Calendars
The PGA Show is recognized as the premier platform for businesses within the stunning $102 billion golf industry. With the 2026 event expected to surpass the record-breaking attendance of over 33,000 from 2025, it’s shaping up to be a must-attend experience for industry professionals.
Event registration is already open, with a fee structure designed to benefit qualified professionals:
- Free through October 21, 2025
- $49 early bird fee from October 22 to November 11
- $99 advance fee from November 12 to January 8, 2026
- $199 standard fee from January 9 to January 23, 2026
Don’t wait too long to grab your spots! The PGA Show 2026 is ready to be a game-changer, poised to unite sports lovers and experts alike. So, get excited and prepare for an extraordinary time in sunny Orlando!
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Additional Resources
- World Tennis Magazine
- Wikipedia: PGA Show
- SGB Online
- Google Search: PGA Show 2026
- Golf Business News
- Encyclopedia Britannica: PGA Show
- California Golf News
- Google News: PGA Show

Author: STAFF HERE ORLANDO WRITER
ORLANDO STAFF WRITER The ORLANDO STAFF WRITER represents the experienced team at HEREOrlando.com, your go-to source for actionable local news and information in Orlando, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Orlando International Fringe Theatre Festival, Megacon Orlando, and Central Florida Fair. Our coverage extends to key organizations like the Orlando Economic Partnership and Hispanic Chamber of Commerce Metro Orlando, plus leading businesses in leisure and hospitality that power the local economy such as Walt Disney World Resort, AdventHealth, and Universal Orlando. As part of the broader HERE network, including HEREJacksonville.com, HEREPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.