News Summary
The Orlando Summit has garnered attention as marketing executives gather to discuss growth strategies and the use of artificial intelligence. Leaders from various sectors, including major players from General Motors and healthcare, convened to explore how AI can enhance productivity and mitigate job loss. Highlights include the launch of innovative tools like AI Connect, which streamlines workflows for advisors, and enhanced lead generation tactics. The summit showcases advancements in AI technologies, setting the stage for a transformative future in marketing.
Exciting Developments in Marketing at Orlando Summit
Orlando, Florida has become a buzzing hub for marketing leaders this week, as a group of 12 innovative executives gathered at the stunning Rosen Shingle Creek golf resort on Monday. Their goal? To delve into essential <_growth strategies_> and priorities for the marketing industry as we look ahead to 2025. This powerhouse team had one major focus in mind: harnessing the tremendous potential of <_artificial intelligence (AI)_> to not only combat looming job loss but also to boost productivity and enhance business outcomes.
Who’s Who in the Marketing Executives Circle
The summit brought together some notable names from various sectors. Big players such as Shenan Reed from General Motors, Douwe Bergsma from Piedmont Healthcare, Kaydee Marcinek from FM Insurance, and Paul Coxhill from Lions lent their expertise to the discussions. This melting pot of ideas is exactly what the industry needs right now to navigate the evolving landscape.
Embracing AI with Enthusiasm
One of the exciting aspects of the event was the passion expressed by these leaders regarding AI. Nicole Mazza, serving as the Chief Marketing Officer at American Marketing Group (AMG), highlighted their collaborative effort with Toby, specifically around a product they call <_AI Connect Powered by Toby_>. This innovative tool aims to streamline workflow for advisors, allowing them to reclaim valuable time.
Evidence of success through this technology is already surfacing! The usage of AI Connect has seen an impressive uptick in monthly users. This platform is designed to give advisors access to exclusive supplier offers and assist in generating engaging content, ranging from blog posts to social media captions. As a cherry on top, AMG has recently launched a <_Destination Arrival Guide_> that includes over 600 regularly updated briefs. This tool enables advisors to customize information in a way that best fits their clients’ interests and needs.
Lead Generation Efforts Soar with AI
AMG is not stopping there! They are focused on lead generation through updated advisor profiles on consumer-facing websites, boasting a significant update of 78% since their initial launch last fall. Advisors can now be filtered by different criteria, such as location, specialties, destination expertise, languages spoken, and certifications.
In a bid to stay ahead in the digital world, AMG has invested heavily in technology for lead generation and digital campaigns. The <_TripXpress booking platform_> for Travelsavers and NEST advisors is also getting a makeover, with an infusion of new content and a revamped marketing hub for managing email and direct mail campaigns. This exciting enhancement also includes a new program allowing advisors to directly link to TripXpress via their websites or social media.
Training Opportunities on the Horizon
Another big announcement is the upcoming relaunch of the <_Kore educational platform_> in December. This platform aims to provide in-depth training and accreditation for advisors, featuring customizable options and a mobile-friendly interface. Previously, 250 advisors have proudly graduated from the original Kore program, which was designed for those newly entering the industry.
Showcasing AI Innovations at FSTEC
All eyes are also on the upcoming FSTEC tech conference in Orlando, where various vendors will showcase sizzling new AI-related products and features. There’s a definite sense of excitement as these innovations promise to integrate AI in more advanced ways than previous years.
One standout product making waves is ThanxAI, an agentic AI that’s designed to tackle audience segmentation and generate future campaigns, essentially stepping in as a virtual employee. Meanwhile, Harri is rolling out new AI tools focused on scheduling compliance, and Checkmate is introducing dynamic AI-powered digital menu boards that can quickly adapt to promotions and consumer data.
Additionally, Qu is set to unveil their *Qu Business Edge*, an edge computing system that enhances AI applications while improving processing speed and reliability. On the horizon too is PAR’s <_Coach AI_> which is embedded within their operations management system to swiftly answer queries and provide essential real-time data insights.
Lastly, Net Conversion is announcing some exciting upgrades to their Conversionomics platform, making it a media enablement powerhouse that offers marketers smarter and more precise strategies.
The marketing landscape is certainly evolving swiftly, and as these bold leaders gather to share insights and foster innovation, the industry appears primed for a remarkable transformation led by artificial intelligence.
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Additional Resources
- AdWeek: ANA Global CMO Growth Council Meeting
- Travel Weekly: American Marketing Group AI Technology Updates
- Restaurant Business Online: Going FSTEC? Get Ready for a Lot of AI
- Business Wire: Net Conversion Launches AI-Driven Enhancements
- Visit Orlando: Orlando High-Tech Attractions
- Wikipedia: Artificial Intelligence
- Google Search: AI in Marketing
- Google Scholar: AI Marketing Strategies
- Encyclopedia Britannica: Artificial Intelligence
- Google News: AI Marketing News
Author: STAFF HERE ORLANDO WRITER
ORLANDO STAFF WRITER The ORLANDO STAFF WRITER represents the experienced team at HEREOrlando.com, your go-to source for actionable local news and information in Orlando, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Orlando International Fringe Theatre Festival, Megacon Orlando, and Central Florida Fair. Our coverage extends to key organizations like the Orlando Economic Partnership and Hispanic Chamber of Commerce Metro Orlando, plus leading businesses in leisure and hospitality that power the local economy such as Walt Disney World Resort, AdventHealth, and Universal Orlando. As part of the broader HERE network, including HEREJacksonville.com, HEREPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
