Showcasing the excellence of golf merchandising at the 2026 AGM Platinum Awards.
The Association of Golf Merchandisers has opened applications for the 2026 Platinum Awards, celebrating excellence in golf retail. Now in its 14th year, the awards recognize the top golf shops globally. New this year is the AGM Merchandiser of the Year award, highlighting individual talent. Entries can be submitted by all interested parties, while AGM membership is required for the Merchandiser of the Year category. Award winners will be announced at the 2026 PGA Show in Orlando, marking an exciting opportunity for golf merchandisers to gain recognition.
Orlando is the place to be as the Association of Golf Merchandisers (AGM) has just opened applications for the highly anticipated 2026 AGM Platinum Awards. This prestigious award celebrates the finest in golf retail from around the globe, shining a spotlight on the talent and creativity that make golf shops stand out.
Now in its 14th year, the Platinum Awards are a continuation of a rich legacy that started with the Golf World 100 Best Golf Shops and the AGM Front Nine Awards, which date back decades. These awards aim to recognize the top 100 golf shops, whether public, private, resort, or off-course, based on various criteria such as performance, innovation, and visual presentation.
In a thrilling addition, this year also introduces a brand-new award for individual excellence—the AGM Merchandiser of the Year. This distinction is designed for those merchandisers who go above and beyond, showcasing incredible talent and creativity in their work.
Good news for all golf enthusiasts! Anyone interested can apply for the Platinum Awards, regardless of whether they’re a part of AGM. However, if you want to put your name in the hat for the Merchandiser of the Year award, you’ll need to be an AGM member. This opens the door for a wide range of applicants, encouraging as many talented merchandisers as possible to showcase their work.
Entries for these awards are judged by an independent panel of industry experts. This diverse group will assess submissions based on a number of key areas, including merchandising practices, management, marketing efforts, and visual presentation. Ten standout shops will be recognized as “Best of the Best” for their exceptional overall achievement. Additionally, one facility will be honored with the Cashman Award for Visual Excellence, a special accolade presented by the esteemed AGM Hall of Fame members.
If you’re thinking about applying, be sure to submit your entries by Friday, September 5, 2025. This is a fantastic opportunity to gain recognition in the golf industry! Award winners will be celebrated at the exciting 2026 PGA Show in sunny Orlando, Florida.
For those eager to learn more and get those applications rolling, further details and application procedures can be found online. The AGM provides a straightforward process for applicants, ensuring that everyone has a fair chance regardless of whether they are members or not. This unbiased approach lets the best of the best truly shine!
The AGM is an international professional association that boasts over 850 buyer members and more than 200 vendor partners. Their focus is on elevating retail practices, nurturing relationships within the industry, and providing continuous education opportunities in the golf merchandising field. With a commitment to improving golf buying practices, AGM offers educational resources covering key metrics, visual merchandising strategies, promotional tactics, and buying techniques.
So if you’re in the golfing world, don’t miss out! This is your chance to be part of something special, showcase your skills and creativity, and join a community dedicated to excellence in golf retail. Get ready to gear up for the 2026 AGM Platinum Awards!
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