Florida, September 21, 2025
News Summary
In 2024, Florida attracted around 143 million tourists, confirming its ranking as a premier travel locale in the U.S. The consistent influx is driven by appealing attractions like theme parks, stunning beaches, and favorable weather. As tourists continue to explore both major cities and hidden gems, the state’s tourism is projected to grow further in 2025, highlighting the charm and diversity of Florida’s destinations from bustling Orlando to quaint coastal towns.
Florida
In 2024, Florida attracted approximately 143 million tourists, solidifying its position as a top travel destination in the United States. The increase in tourist numbers was motivated by Florida’s tropical-like weather, sandy beaches, and world-class theme parks. The trend toward tourism in Florida is expected to continue into 2025, with travelers seeking both major cities and smaller hidden gems.
Key details
The statewide visitor total of approximately 143 million tourists in 2024 reflects strong demand across the state’s diverse offerings. Major tourist cities such as Orlando and Miami continued to draw large crowds for theme parks, nightlife, and conventions, while smaller towns and coastal communities recorded increased interest from travelers seeking short-term retreats and authentic local experiences.
Popular short-getaway destinations and highlights
Travelers looking for weekend or three-day trips can choose from a range of destinations across Florida. The following towns and attractions are notable for short visits in 2025:
- St. Augustine: St. Augustine is recognized nationally as the oldest city in America, showcasing historic buildings, cobblestone streets, and Spanish Colonial architecture. Major attractions in St. Augustine include the Cathedral Basilica of St. Augustine (built in 1797) and Castillo de San Marcos National Monument (a 17th-century fortress). The St. Augustine Alligator Farm Zoological Park allows visitors to see various reptiles in their natural habitat, and Anastasia State Park offers a relaxing beach escape along Florida’s east coast. Spanish-themed accommodations are represented by options such as Villa 1565 Hotel.
- Apalachicola: Apalachicola is a coastal town known for its seafood and tranquil atmosphere, perfect for short retreats. Local highlights include Up The Creek Raw Bar for seafood with views of the Apalachicola River, the Raney House Museum with 19th-century Victorian furnishings, and the Scipio Creek Boardwalk for relaxed walks in nature.
- Marathon (Florida Keys): Marathon is famous for its pristine beaches and barrier reefs. Visitor sites include Sombrero Beach, the Florida Keys Aquarium Encounters for marine interaction, and the Marathon Air Museum. Accommodation examples include Ibis Bay Beach Resort in the Keys region.
- Key West: Key West features Smathers Beach, the historic Truman Little White House, and the Key West Butterfly and Nature Conservatory, which hosts over 50 butterfly species.
- Dunnellon: Known for the crystal-clear waters of the Rainbow River, Dunnellon offers outdoor adventures. Rainbow Springs State Park supports camping, fishing, and soaking, and budget-friendly lodging options include Gator Den Motel along the Withlacoochee River.
- Naples: Located on the Gulf of Mexico, Naples offers upscale living, shopping, and natural beauty. The Naples Botanical Garden displays a diverse collection of tropical plants and walking paths.
- Mount Dora: A lakeside retreat with quieter tourism, including scenic cruises such as those offered by The Rusty Anchor Boat Tours on Lake Dora.
- Destin: Labeled the ultimate beach paradise by visitors, Destin is known for clear waters and white-sand beaches. Henderson Beach State Park and the Destin Harbor Boardwalk provide recreational and dining options.
- Winter Park and Tarpon Springs: Winter Park offers tranquil green spaces and cultural attractions near Orlando. Tarpon Springs showcases a blend of Greek culture and nature experiences, with the Tarpon Springs Aquarium and Animal Sanctuary noted for family visits.
Economic and travel outlook
Florida’s tourism sector continues to significantly bolster the state’s economy and global travel status. Visitors to Florida’s lesser-known towns will find opportunities for relaxation, adventure, and cultural engagement. The appeal of Florida’s smaller destinations reflects a larger global trend toward seeking authentic travel experiences, and industry projections indicate the statewide trend toward tourism will remain strong into 2025.
Practical travel considerations
Travelers planning short trips should consider peak season timing for beaches and theme parks, local accommodation options that suit different budgets (from resorts to motels), and destination-specific experiences such as historic tours in St. Augustine, seafood dining in Apalachicola, or reef activities in the Florida Keys. Many smaller towns prioritize outdoor, nature-based activities that are well-suited to three-day or weekend itineraries.
Frequently Asked Questions
How many tourists did Florida attract in 2024?
In 2024, Florida attracted approximately 143 million tourists, solidifying its position as a top travel destination in the United States.
Why did more people visit Florida in 2024?
The increase in tourist numbers was motivated by Florida’s tropical-like weather, sandy beaches, and world-class theme parks.
Will the tourism trend continue into 2025?
The trend toward tourism in Florida is expected to continue into 2025, with travelers seeking both major cities and smaller hidden gems.
What makes St. Augustine a recommended short-trip destination?
St. Augustine is recognized nationally as the oldest city in America, showcasing historic buildings, cobblestone streets, and Spanish Colonial architecture. Major attractions in St. Augustine include the Cathedral Basilica of St. Augustine (built in 1797) and Castillo de San Marcos National Monument (a 17th-century fortress). The St. Augustine Alligator Farm Zoological Park allows visitors to see various reptiles in their natural habitat. Anastasia State Park offers a relaxing beach escape along Florida’s east coast. Villa 1565 Hotel provides Spanish-themed accommodations in St. Augustine.
What are examples of smaller towns recommended for short visits?
Examples include Apalachicola, Marathon, Key West, Dunnellon, Naples, Mount Dora, Destin, Winter Park, and Tarpon Springs. Each town offers distinct features such as seafood dining, beaches, snorkeling, historical sites, clear rivers, botanical gardens, and cultural attractions.
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Simple Chart: Key Features by Destination
| Destination | Key Feature |
|---|---|
| St. Augustine | Historic architecture, Cathedral Basilica of St. Augustine (built in 1797), Castillo de San Marcos National Monument (a 17th-century fortress) |
| Apalachicola | Seafood, Up The Creek Raw Bar, Raney House Museum, Scipio Creek Boardwalk |
| Marathon (Florida Keys) | Beaches and barrier reefs, Sombrero Beach, Florida Keys Aquarium Encounters |
| Key West | Smathers Beach, Truman Little White House, Key West Butterfly and Nature Conservatory |
| Dunnellon | Rainbow River, Rainbow Springs State Park, outdoor adventures |
| Naples | Gulf of Mexico beaches, Naples Botanical Garden |
| Destin | White-sand beaches, Henderson Beach State Park, Destin Harbor Boardwalk |
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Additional Resources
- Travel and Tour World
- Travel Off Path
- My News 13
- Florida Government
- Only In Your State
- Wikipedia: Florida
- Google Search: Florida tourism
- Google Scholar: Florida travel trends
- Encyclopedia Britannica: Florida
- Google News: Florida tourism 2025
Author: STAFF HERE ORLANDO WRITER
ORLANDO STAFF WRITER The ORLANDO STAFF WRITER represents the experienced team at HEREOrlando.com, your go-to source for actionable local news and information in Orlando, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Orlando International Fringe Theatre Festival, Megacon Orlando, and Central Florida Fair. Our coverage extends to key organizations like the Orlando Economic Partnership and Hispanic Chamber of Commerce Metro Orlando, plus leading businesses in leisure and hospitality that power the local economy such as Walt Disney World Resort, AdventHealth, and Universal Orlando. As part of the broader HERE network, including HEREJacksonville.com, HEREPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
