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Proposal for DTO Live Program Extension in Downtown Orlando

Street performers captivating audiences in downtown Orlando's DTO Live program.

News Summary

Downtown Orlando’s Development Board is evaluating a proposal for a $608,000 extension of the DTO Live program, which enhances the arts experience. Launched in 2024, DTO Live provides free daily arts events and aims to host over 800 performances through June 2025. The program shifts focus to early evening performances, engaging more residents and visitors. Offering minimum payments for local artists, DTO Live supports the downtown economy and is part of a broader effort to revitalize the area into a family-friendly destination.

Orlando – Downtown Orlando’s Downtown Development Board is currently evaluating a proposal for a $608,000 extension of the DTO Live program, an initiative aimed at enhancing the arts experience in the downtown area. This request comes as city officials look to continue fostering a vibrant arts community to attract residents and visitors alike.

Launched in June 2024, the DTO Live program serves as an arts and tourism initiative overseen by United Arts of Central Florida. It is funded by the Downtown Development Board and is designed to provide daily, free arts experiences within the downtown core. Last year, the program facilitated over 1,000 live music and art performances in various public spaces throughout downtown Orlando.

The extension proposal signifies the city’s ongoing commitment to enhancing the arts and cultural offerings in downtown Orlando. DTO Live this year plans to shift its focus toward early evening performances, in addition to the afternoon events which characterized its inaugural phase. By including later performances, the initiative aims to engage more audiences and create a dynamic evening atmosphere in the city.

For its performances, DTO Live compensates musicians with a minimum payment of $250 for at least two hours of entertainment across various downtown venues, including Church Street Plaza and in front of City Hall. This financial backing not only supports local artists but also positions the program as a key contributor to the downtown economy by attracting more visitors and benefiting local restaurants and businesses.

The proposed extension aligns with the mayor’s broader revitalization efforts to transform downtown Orlando into a family-friendly hub. The Downtown Development Board’s agenda for May indicates plans to eliminate the public art component of DTO Live, which previously funded the Creative City Project at the Orange Avenue Pop-up Park. Instead, the program will concentrate its efforts on the busking initiative, “flower flash” installations, and an initiative focused on decorating vacant storefronts.

An administrative fee of $91,333 for United Arts is included in the proposed agreement. The DTO Live program recently received recognition for its contributions to the community, being awarded the “Game Changer” Golden Brick Award at the city-sponsored Golden Brick Awards. This accolade underscores its impact in promoting the arts within downtown Orlando.

If extended, DTO Live is expected to run through June 2025 and aims to host over 800 free arts and cultural acts. Performances are set to be located within a two-mile stretch from City Hall to the North Quarter district, near Lake Highland Preparatory School. This strategic positioning is designed to maximize engagement among the community and visitors exploring the area.

To further inform the public about DTO Live and support local artists, QR codes are placed throughout the city, enhancing accessibility and awareness of upcoming performances. The DTO Live initiative is an integral part of Project DTO, which has been ongoing since 2014 and aims to enrich downtown Orlando through various development and community initiatives.

In conclusion, the proposed extension of the DTO Live program represents a significant investment in the arts in downtown Orlando and reflects a commitment to making the area a vibrant and attractive destination for residents and tourists alike.