News Summary
Orlando will soon host the Arte Museum, an immersive digital art exhibition by South Korean design company d’strict, set to open in 2027. Located at ICON Park, it aims to elevate the area’s entertainment landscape, joining the attractions of Ripley’s Crazy Golf and Build-A-Bear Workshop. The museum promises unique sensory experiences through technology-driven art, inspired by nature. As part of a $5 billion investment in the area, the Arte Museum reinforces ICON Park’s status as a retail and entertainment hub, drawing millions to Orlando’s vibrant new offerings.
Orlando to Welcome Arte Museum in 2027
Orlando will soon be home to the Arte Museum, an immersive digital art exhibition developed by South Korean design company d’strict, set to open in 2027. This museum will be situated on the new Universal Boulevard side of ICON Park, enhancing the attraction’s offerings alongside other entertainment options, including the Blue Man Group.
Arte Museum joins the ranks of its existing locations in Las Vegas, New York, Dubai, and South Korea, which collectively have drawn over 10 million visitors worldwide as of September 2025. The Las Vegas venue, which spans approximately 30,000 square feet, has established itself as a premier destination, raising expectations for the upcoming Orlando debut.
Immersive Art Experience
The Arte Museum aims to deliver a unique sensory journey through various immersive environments inspired by nature. Visitors can expect experiences featuring waterfalls, forests, and vibrant floral landscapes. The exhibition will utilize techniques such as projection mapping, interactive technology, soundscapes, and scent enhancements to fully engage participants.
Occupying roughly 30,000 square feet, the museum will include multiple immersive galleries specifically designed to resonate with Central Florida audiences. The opening will follow a two-year buildout period, during which time significant preparations will be made to ensure a captivating visitor experience.
Enhancing ICON Park
The Arte Museum’s debut is set to coincide with the completion of other attractions at ICON Park, such as Ripley’s Crazy Golf, Build-A-Bear Workshop, and Sushi Saint. ICON Park has become a central location in Orlando’s Entertainment District, offering a plethora of attractions, restaurants, bars, live entertainment, and shops, attracting millions of visitors each year.
With the addition of the Arte Museum, ICON Park aims to reinforce its status as a hub of “retail-tainment.” The museum is being developed in partnership with Flag Luxury Group and Torino Companies; both are committed to elevating the Park’s profile as a diverse entertainment and shopping destination.
Investment and Growth in the Area
The area surrounding ICON Park is currently undergoing approximately $5 billion worth of growth investments, which will include new theme parks, hotels, restaurants, and transportation enhancements. This transformation positions ICON Park as a vital player in the evolving landscape of Orlando’s entertainment options.
Open 365 days a year, ICON Park continues to thrive as a leading attraction in Orlando. Features such as The Orlando Eye and its wide assortment of dining, shopping, and entertainment options contribute to its popularity, drawing millions of visitors annually.
The introduction of Arte Museum is poised to enhance the vibrant tapestry of experiences available to guests at ICON Park and throughout the Orlando area. As immersive art experiences gain wider recognition, the Arte Museum will undoubtedly contribute to enriching the cultural landscape of Central Florida.
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Additional Resources
- Helena Modern Riviera – Marrakech Nights
- Wikipedia: ICON Park
- Helena Modern Riviera – Ibiza Nights
- Google Search: Orlando Arte Museum 2027
- Holiday Happenings at ICON Park
- Encyclopedia Britannica: Orlando Florida
- Michelin Star Chef at ICON Park
- Google News: ICON Park Orlando
- Donation Rotation Event at ICON Park
Author: STAFF HERE ORLANDO WRITER
ORLANDO STAFF WRITER The ORLANDO STAFF WRITER represents the experienced team at HEREOrlando.com, your go-to source for actionable local news and information in Orlando, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Orlando International Fringe Theatre Festival, Megacon Orlando, and Central Florida Fair. Our coverage extends to key organizations like the Orlando Economic Partnership and Hispanic Chamber of Commerce Metro Orlando, plus leading businesses in leisure and hospitality that power the local economy such as Walt Disney World Resort, AdventHealth, and Universal Orlando. As part of the broader HERE network, including HEREJacksonville.com, HEREPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
