Crowley, October 11, 2025
News Summary
Perkins American Food Co. announces the opening of its first Texas location in Crowley, set to debut in fall 2026. This marks a significant expansion for the restaurant brand, which is revitalizing its image with a new prototype design that follows the successful launch of a flagship store in Orlando earlier this year. The Crowley location will offer traditional American dining with contemporary menu offerings and will be operated by local entrepreneurs Shaikh Satter and Sanjida Khatoon.
Crowley
Lead
Perkins American Food Co. to Open First Texas Location in Crowley by Fall 2026
The first Texas location will open in Crowley, with an expected opening date in fall 2026. This expansion into Texas marks the first time in the company’s 65-year history. The Crowley location will feature Perkins’ new prototype design, which follows the successful debut of a flagship store in Orlando, Florida, earlier this year.
What is opening and when
Perkins American Food Co. is a family-dining restaurant brand known for homestyle meals, all-day value, and an iconic bakery. The company was founded in 1958 as a single pancake house in Ohio. Perkins originally started as Perkins Pancake House and has since expanded its offerings to include a wide range of classic American meals and baked goods.
Company scale and ownership
Perkins operates nearly 300 company-owned and franchise locations across the U.S. and Canada. The company is owned by Ascent Hospitality Management. Perkins’ brand ethos emphasizes value, quality, and service since its founding, and the current expansion into Texas is part of a broader brand revitalization strategy aimed at targeting key markets.
Design and menu changes
The revamped restaurant concept aims to blend traditional values with contemporary design and menu offerings. The in-store bakery features a wide variety of fruit and cream pies, cookies, and Mammoth Muffins. Perkins is best known for breakfast items such as omelets, benedicts, French toast, “griddle greats,” and a Build-Your-Own-Breakfast option.
The new menu will include shareable appetizers, lighter meal options, burgers, handhelds, and home-cooked style plates. The pot roast dish will be offered with home-style sides for $13.29. While maintaining a focus on classic American dishes, the revamped menu reflects modern dining trends and broader consumer preferences.
Local operation and owners
The Crowley location will be operated by local entrepreneurs Shaikh Satter and Sanjida Khatoon. Satter and Khatoon previously operated several 7-Eleven stores in the Dallas-Fort Worth area. The couple moved to the U.S. from Bangladesh in 2006. Shaikh Satter described the opening of Perkins as a special moment for their family. Peter Ortiz, Chief Development Officer for Ascent Hospitality Management, expressed excitement welcoming the new franchise owners.
Strategic context
The new prototype follows the successful debut of a flagship store in Orlando, Florida, earlier this year and represents a measured step in Perkins’ ongoing brand revitalization strategy. The company continues to emphasize large portions at reasonable prices while introducing contemporary touches in dining design and menu choices to appeal to current market trends.
Additional operational notes
The restaurant is known for serving American classics with generous portions at reasonable prices. Perkins has nearly 300 outlets across North America, combining company-owned restaurants and franchised locations as it pursues targeted expansion into new states and metropolitan areas.
FAQ
What is opening in Crowley?
Perkins American Food Co. to Open First Texas Location in Crowley by Fall 2026
When will the Crowley location open?
The first Texas location will open in Crowley, with an expected opening date in fall 2026.
Is this Perkins’ first Texas restaurant?
This expansion into Texas marks the first time in the company’s 65-year history.
Will the Crowley restaurant use a new design?
The Crowley location will feature Perkins’ new prototype design.
What does the new prototype follow?
The new prototype follows the successful debut of a flagship store in Orlando, Florida, earlier this year.
Who will operate the Crowley location?
The Crowley location will be operated by local entrepreneurs Shaikh Satter and Sanjida Khatoon.
What is the background of the local owners?
Satter and Khatoon previously operated several 7-Eleven stores in the Dallas-Fort Worth area.
Where did the owners move from and when?
The couple moved to the U.S. from Bangladesh in 2006.
Who owns Perkins?
The company is owned by Ascent Hospitality Management.
How many Perkins locations are there?
Perkins operates nearly 300 company-owned and franchise locations across the U.S. and Canada.
What are Perkins’ signature menu items?
Perkins is best known for breakfast items such as omelets, benedicts, French toast, “griddle greats,” and a Build-Your-Own-Breakfast option.
What will the new menu include?
The new menu will include shareable appetizers, lighter meal options, burgers, handhelds, and home-cooked style plates.
How much is the pot roast?
The pot roast dish will be offered with home-style sides for $13.29.
What is Perkins known for?
Perkins American Food Co. is a family-dining restaurant brand known for homestyle meals, all-day value, and an iconic bakery.
Key Features Chart
| Feature | Detail |
|---|---|
| Opening | Perkins American Food Co. to Open First Texas Location in Crowley by Fall 2026 |
| Location | The first Texas location will open in Crowley, with an expected opening date in fall 2026. |
| Company Scale | Perkins operates nearly 300 company-owned and franchise locations across the U.S. and Canada. |
| Ownership | The company is owned by Ascent Hospitality Management. |
| Local Operators | The Crowley location will be operated by local entrepreneurs Shaikh Satter and Sanjida Khatoon. |
| Menu Highlight | The pot roast dish will be offered with home-style sides for $13.29. |
| Design | The Crowley location will feature Perkins’ new prototype design. |
Deeper Dive: News & Info About This Topic
HERE Resources
Perkins American Food Co. Expands Into Texas
Additional Resources
- Franchising.com: Perkins American Food Co. Heads to Dallas, Texas
- Google Search: Perkins American Food Co.
- Restaurant News: Perkins American Food Co. Expansion
- Wikipedia: Crowley, Texas
- Ferguson: Perkins Makes Double Time Debut
- Encyclopedia Britannica: Texas
Author: STAFF HERE ORLANDO WRITER
ORLANDO STAFF WRITER The ORLANDO STAFF WRITER represents the experienced team at HEREOrlando.com, your go-to source for actionable local news and information in Orlando, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Orlando International Fringe Theatre Festival, Megacon Orlando, and Central Florida Fair. Our coverage extends to key organizations like the Orlando Economic Partnership and Hispanic Chamber of Commerce Metro Orlando, plus leading businesses in leisure and hospitality that power the local economy such as Walt Disney World Resort, AdventHealth, and Universal Orlando. As part of the broader HERE network, including HEREJacksonville.com, HEREPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
