News Summary
Tampa Bay Trust Company has rebranded to Florida Trust Wealth Management, becoming Florida’s largest independent wealth management firm. This strategic move unifies its operations across regions, enhancing brand clarity and promoting growth, especially with a new office opening in St. Petersburg. The firm emphasizes employee engagement and specialized family office services to cater to diverse wealth management needs amidst significant wealth transfers in the state.
Florida—Tampa Bay Trust Company has officially rebranded as Florida Trust Wealth Management, marking a significant transformation for the independent wealth management firm which is now the largest of its kind in the state. The new identity extends to all offices across Tampa Bay and Southwest Florida, reflecting the firm’s long-term growth and operational expansion.
Founded 25 years ago, Florida Trust Wealth Management has operated under various geographic-specific names. The recent rebranding aims to unify these distinct market areas, which will enhance the firm’s clarity in identity throughout Florida. With over $5 billion in assets under management, the company has steadily achieved financial growth through organic means, fostering a robust business model.
The firm’s Chief Executive Officer emphasized that the name change was necessary due to challenges encountered with the previous names, which did not adequately represent the firm’s expanding reach and capabilities. This rebranding comes at a pivotal time, as the company prepares to open a new office in downtown St. Petersburg later this fall.
Florida Trust Wealth Management stands out for its Family Office Services, launched in 2015, which are designed to support business owners and multi-generational families navigating complex estate planning needs. This specialized service complements the firm’s commitment to delivering personalized wealth management solutions in an evolving market.
Employee welfare is a core aspect of Florida Trust Wealth Management’s company culture, with a strong emphasis on ensuring that employees are treated well to facilitate excellent client experiences. The firm has implemented an Employee Stock Ownership Plan (ESOP), enabling employees to engage as significant stakeholders in the company’s success. This initiative positions them as the third-largest shareholders, allowing them to directly benefit financially from the organization’s performance, ultimately enhancing their retirement savings.
The company’s board includes notable local figures, fostering a diverse governance structure that leverages extensive experience from the Tampa community. As Florida Trust Wealth Management embarks on its next 25 years, it remains focused on shaping the future of wealth management in the state while maintaining the high quality of culture and service it is known for.
Moreover, the rebranding arrives at a time when significant wealth transfer is anticipated from baby boomers to future generations in Florida, highlighting growth opportunities for wealth management firms. The forecasted transfer is seen as a catalyst for the wealth management sector, further solidifying Florida Trust Wealth Management’s position as a key player in the industry.
As this newly named firm marks a pivotal point in its evolution, the leadership reassures existing and future clients that despite the changes, the firm’s dedication to providing superior service and fostering lasting client relationships will remain steadfast. The rebranding signifies not just a new name, but a renewed commitment to leading the wealth management landscape in Florida.
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Author: STAFF HERE ORLANDO WRITER
ORLANDO STAFF WRITER The ORLANDO STAFF WRITER represents the experienced team at HEREOrlando.com, your go-to source for actionable local news and information in Orlando, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Orlando International Fringe Theatre Festival, Megacon Orlando, and Central Florida Fair. Our coverage extends to key organizations like the Orlando Economic Partnership and Hispanic Chamber of Commerce Metro Orlando, plus leading businesses in leisure and hospitality that power the local economy such as Walt Disney World Resort, AdventHealth, and Universal Orlando. As part of the broader HERE network, including HEREJacksonville.com, HEREPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
