News Summary
Mark Zarthar, a leading strategist for the Florida Panthers, has been named one of Sports Business Journal’s Forty Under 40 Class of 2025. His impactful career includes pivotal contributions to the Panthers, notably leading them to their first Stanley Cup championship. Zarthar’s journey involves roles at various sports organizations, where he has developed a strong focus on marketing strategy and community involvement. This recognition highlights his influence within the sports industry and his potential for future contributions.
Florida Panthers Executive Recognized for Career Achievements
Mark Zarthar, a prominent figure in the sports industry and strategist for the Florida Panthers, has been named one of Sports Business Journal’s Forty Under 40 Class of 2025 for his significant professional achievements. At 37 years old, Zarthar’s career has spanned various aspects of sports marketing and management, culminating in notable successes with the NHL team.
Among his accolades, Zarthar played a pivotal role in leading the Panthers to their first Stanley Cup championship in 2024. His innovative approach transformed the franchise into a rising contender and shifted its media strategy from a regional sports network to a more accessible over-the-air deal with Scripps Sports.
Born in Boston, Zarthar holds a BSBA in finance from the University of Richmond and an MBA focusing on marketing, media, and general management from Northwestern University’s Kellogg School of Management. He commenced his career in the sports field at Anheuser-Busch, managing marketing for their Natural Light brand, which he helped grow significantly, marking the brand’s first market share increase in over a decade.
Professional Journey
Before joining the Panthers, Zarthar had a diverse background that included roles at Barstool Sports and the Philadelphia Flyers, as well as serving as team president for the Fayetteville Woodpeckers in minor league baseball. His experience in these positions has allowed him to cultivate a unique skill set, particularly in marketing strategy and team management.
Upon entering South Florida in 2023, Zarthar was appointed as the strategist for the Panthers. He brought with him a vision and drive that focused on maximizing results and profitability within the sports sector. His leadership philosophy emphasizes problem-solving, encouraging a work environment that prioritizes bringing solutions rather than dwelling on challenges.
Personal Life and Community Involvement
In addition to his professional endeavors, Zarthar is also committed to community service, supporting the Florida Panthers Foundation. He is married to Kathleen and has an 8-month-old son, Jack. Zarthar admits to enjoying his favorite mobile app, Instagram, which reflects his interest in digital engagement and connectivity.
As a recognized executive in the sports business landscape, Zarthar aspires to connect with influential figures in the industry, particularly expressing an interest in meeting Robert Kraft. He acknowledges the challenges of modern technology, noting the overwhelming attachment of his generation to smartphones as a pressing societal issue.
Recognition and Future Events
The Sports Business Journal will publish the list of the 2025 honorees in their June 16 issue, acknowledging 40 executives under the age of 40 for their remarkable achievements and contributions to the field. The annual Forty Under 40 gala is scheduled for November 21, 2025, at Pier Sixty at Chelsea Piers in Manhattan, providing an opportunity to celebrate the winners and their impact on the sports business.
This prestigious recognition serves to highlight Zarthar’s contributions and establishes him as a rising star within the sports industry, capturing the attention of peers and aspiring leaders alike. His trajectory suggests an exciting future ahead as he continues to shape the landscape of professional sports in Florida and beyond.
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