News Summary
The Association of Golf Merchandisers has announced its largest graduating class for the Certified Retail Manager Program in Orlando. With 30 graduates this year, the program enhances the professional skills of golf retail professionals. The AGM is also preparing for the prestigious Platinum Awards ceremony that highlights excellence in merchandising and customer service. Looking ahead, the Merchandiser of the Year award will be introduced, encouraging continued growth in the golf retail industry.
Golf Retailers Celebrate Big Achievements in New Program in Orlando
Orlando is buzzing with excitement as the Association of Golf Merchandisers (AGM) has just revealed a huge milestone for the Certified Retail Manager (CRM) Program. This year, 2024, stands out as the largest graduating class in the program’s history, with a fantastic total of 30 graduates. Now, that’s a number worth celebrating!
Why is Everyone Graduating?
The significant jump in the number of graduates doesn’t just reflect a trend; it shows a real hunger for knowledge and professional growth within the golf retail industry. More and more, individuals working as buyers, merchandisers, and various golf professionals are looking to boost their retail management prowess. Through the CRM Program, participants gain essential tools, strategies, and insights that are critical for succeeding in today’s competitive market.
Enhanced Experience and Educational Benefits
For the 2024 academic year, the AGM has rolled out some exciting enhancements to ensure that each student has an even better experience. Participants in the CRM Program can also look forward to receiving PGA Education PDR credits for every course they complete, with each class providing 2 PDRs. For those who may not be familiar, PGA members definitely appreciate these additional credits as they work towards their professional development.
Looking Ahead to 2025
For golf retailers and professionals who are eager to advance their careers, the 2025 CRM Program kicks off on February 4, 2025. It’s an excellent time for anyone in the industry to consider furthering their education and sharpening their skills. The AGM’s mission is all about elevating retail standards and supporting growth, making it a worthwhile opportunity for anyone interested.
Shining a Light on Retail Excellence
Mark Your Calendars for the Awards Ceremony
These winners will be spotlighted at a prestigious ceremony held during the 2025 PGA Show in Orlando on January 22, 2025. It’s going to be a night of celebration and recognition for those at the top of their game!
Introducing the Merchandiser of the Year Award
In an effort to continue shining a light on excellence in the field, the AGM will also introduce the Merchandiser of the Year award in 2026. This award is set to honor individuals who show remarkable creativity, leadership, and excellence in golf retail practices. While membership in AGM is necessary for the Merchandiser of the Year award, non-members are welcomed to apply for the Platinum Awards.
The Countdown Begins!
For those keen to enter the awards fray, applications for both the Merchandiser of the Year and the Platinum Awards must be submitted by September 5, 2025. Winners from both awards will receive recognition at the 2026 PGA Show, making 2026 another year full of anticipation and achievement.
A Thriving Community
The AGM has grown to include over 850 buyer members and more than 200 vendor partners, all working together to strengthen the golf merchandising community. By focusing on educational content related to crucial metrics, visual merchandising, promotions, and buying strategies, the AGM is committed to ensuring its members are well-equipped to meet the challenges of the industry.
Whether you’re a golf retail enthusiast or a seasoned professional, now is an exciting time to be involved in this flourishing industry! For more details about the upcoming programs and awards, interested parties can reach out to the AGM’s team.
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Additional Resources
- The Golf Wire: AGM Certified Retail Managers 2024
- First Call Golf: AGM Platinum Awards 2025 Call for Entries
- The Golf Wire: 2026 AGM Platinum Awards Entries
- Wikipedia: Golf
- Encyclopedia Britannica: Golf

Author: STAFF HERE ORLANDO WRITER
ORLANDO STAFF WRITER The ORLANDO STAFF WRITER represents the experienced team at HEREOrlando.com, your go-to source for actionable local news and information in Orlando, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Orlando International Fringe Theatre Festival, Megacon Orlando, and Central Florida Fair. Our coverage extends to key organizations like the Orlando Economic Partnership and Hispanic Chamber of Commerce Metro Orlando, plus leading businesses in leisure and hospitality that power the local economy such as Walt Disney World Resort, AdventHealth, and Universal Orlando. As part of the broader HERE network, including HEREJacksonville.com, HEREPetersburg.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.